critical approach issues

               In reading chapter two of my Intercultural Communication in Contexts book there were many aspects in the chapter that stood out to me but one in particular that upset me in terms of intercultural communication. In reading the chapter the concept that bothered me the most was the idea of the critical approach. According to the text by Martin and Nakayama, the critical approach is a metatheoretical approach that includes many assumptions of the interpretive approach but that focuses more on macrocontexts, such as the political and social structures that influence communication (Martin & Nakayama, 2022). This concept upset me as it focuses more culture as a battel ground where there is always a winner and a loser with the winner more often being the more dominant force. The other reason I think this concept bothered me so much is due to the use of textual analysis, which is the examination of cultural texts such as the media (Martin & Nakayama, 2022). I think this bothered me as the media can at times be one sided no matter what source is utilized. Although I have found useful information throughout the chapter this approach happened to stick out to me the most for these reasons. I hope that the individuals that study this material utilizing this approach utilize information from both sides of the story rather than just a single sided stance.

 

 




References

Martin, J., & Nakayama, T. (2022). Intercultural Communication in Contexts. New York: McGraw Hill LLC.

 

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